The Fermentation flipbook was created as an informational, educational tool used to explain a complex process core to New Chapter’s formulation and products. The flipbook began as a retailer-facing piece, successfully transitioning to a consumer-facing piece, appearing on shelf at Whole Foods.
Enriching whole foods by fermenting them with good bacteria is a practice that goes back thousands of years. Fermented foods such as miso, yogurt, and sauerkraut are still consumed in many cultures today. At New Chapter, we believe the process of culturing helps create complex and biotransformed products for the body’s benefit.