Gazebo Intimates is a small business located in Northampton, Massachusetts. The brick & mortar store has been in the same location since it first opened in 1978. Historically, the logo has appeared in many styles and colors, with little consistency. The owners wanted to keep the original script feel of the type, but update it to a modern, fresh look. Most importantly, they wanted their brand to feel cohesive across multiple platforms, such as print, web and social media.
We choose a soft, feminine color palette that was versatile and functioned interchangeably. After exploring many typefaces, the logo was set in Winsome Basic (gazebo) and Lato (intimates).