New Chapter Natural Products Expo Booth Campaign
The I AM Campaign was created as a platform to launch New Chapter’s sourcing and sustainability story within the booth at Natural Products Expo West. Third-party certifications, partnerships and initiatives were used as differentiators, promoting the company beliefs and mission. Impactful imagery of an organic turmeric farmer from India or an Alaskan fisherwoman built a story of authenticity and offered a unique view into how New Chapter delivers the wisdom of nature.
AIGA Vermont Design Award in Environmental/Experiential Design 2014